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Coaching and Training Investments

In spite of the economic difficulties many companies are facing, the positive news is that many are still investing in their most important investment – their people.

The evidence suggests that while extensive cost cutting is taking place across many parts of businesses e.g travel, new materials etc; training and in particular coaching are still seen as essential to ensuring that companies get through the current situation and have everything in place to make the most from the anticipated upturn.

This is a very different pattern to previous difficult times. As investment in people was normally the first thing to be affected.

The reasons given for this change of thinking are that people are the key to both short term effective action and long term sustained growth.

Also that investment in people is a powerful way to be looked upon as a preferred employer and therefore be able to attract new people and more improtatly, return the high calibre people they already have.